2025 annual Overview
Eastern European HVAC market leadership, built on integrated logistics, commercial activation and technical excellence.
Integrated Industrial Platform
Perini Group acts as an integrated industrial platform across four key sectors.
PERINI Group Structure
Construction
and Interior Design
Automotive
Agriculture
Real Estate
Digital
Financial
Energy
Group Overview
Perini Group is an integrated industrial platform operating leading companies across four key sectors.
Construction Division
and Interior Design
Companies in the Division
Core Activities
Key Highlights
Romstal Overview
Romstal is the most important and dynamic company on the Est European markets in terms of selling sanitaryware, heating and plumbing equipment.
Company Divisions
Romstal Group Sales Engine
One Integrated Sales Network
powering the network
across the region
the region
Romstal History
Key milestones from the first Bucharest store to the regional logistics platform and sustainability leadership.
and its first subsidiary in Miercurea Ciuc.
in Bucharest.
according to ISO 9002:1994 standard.
in Timisoara.
Romstal becomes a multinational company.
with its first store in Kiev, Ukraine.
Romstal obtains the Quality Management System Certification according to ISO 9001:2001 standard.
is introduced.
Romstal opens a 5.000 m2 regional warehouse in Deva. The Romstal Architect program is launched.
"Our mission is to be the main supplier and trusted partner of plumbers."
partners and customers are able to purchase Romstal products in a shorter amount of time.
The main objective is promoting the efficient use of resources through energy saving, recycling, replacement, reduction and assessment.
with its partners and improves its internal processes by implementing SAP, one of the most performant ERP software solutions.
focused on 4 strategic directions and over 300 improvement measures. Romstal Architect Plus Program was relaunched.
aimed at promoting and supporting non governmental organizations. Romstal extends Deva regional warehouse, from 5.000 m2 to 13.000 m2. There, it was implemented the first automated order processing system. Deployment of software robots that take over operational tasks from staff begins. The first 15 RPAs are deployed.
aimed at a rate of growth three times higher than that of the market and exceeding the barrier of 200 million euro turnover. E-commerce services was opened in new external markets, SAP and SAC for data analytics was implemented and a new competent team was formed.
The company thrives, despite the raw material crisis, and the increase in energy and fuel prices. The sales reach 238 million euros.
The company's strategy shifts towards transforming natural resources into renewable energy and strengthening its private labels portfolio, reinforcing the group's position as an innovative and responsible industry leader.
We achieve a record score of 96 out of 100 points, according to the 2024 CST Index for our 2023 Sustainability Report, earning the Gold Level Recognition. This achievement confirms our commitment to a transparent, ethical, and environmentally responsible business model.
Expansion continues with new strategic logistics units in Bolintin and Cluj, significantly optimizing the national supply chain. This investment strengthens distribution capacity and creates new employment opportunities in key regions.
Romania HVAC Market vs Midea Products
Romstal overall share: 12.7% of $151.0M sell-out market.
| 2025 Values (Millions) | RO Market Eurovent EXW (USD) |
RO Market Neomar EXW (USD) |
Romstal-Midea Sell-In FOB (USD) |
Romstal-Midea Sell-Out (USD) |
RO Market Sell-Out (USD) |
Romstal Share |
|---|---|---|---|---|---|---|
| Chillers | $25.1M | $66.2M | $0.3M | $0.7M | $30.0M | 2.3% |
| FCU | $7.0M | $20.0M | $2.1M | $2.7M | $10.6M | 25.1% |
| Heat Pump <50kw | $32.0M | $32.0M | $2.2M | $6.1M | $38.5M | 15.8% |
| Heat Pump >50kw | — | $15.0M | $1.4M | $2.5M | $14.0M | 17.5% |
| VRF | $27.0M | $25.0M | $2.8M | $4.5M | $36.0M | 12.5% |
| Spare Parts | — | — | $0.1M | $0.1M | — | — |
| Total USD | 102.4 | 173.9 | 10.3 | 19.2 | 151.0 | 12.7% |
Sell-in values from Eurovent don't contain all the units entered in the market. Eurostat takes data from customs, and the dates are altered by wrong declaration/allocation of custom code. Romstal Romania sell out 2025 contains sell-in from 2024 + Romstal Bulgaria support + Midea EU distributors support for heat pumps range!
Heat Pumps (<50kw)
Import vs. Local Market Volume (2018–2025) · Peak 2023: 18,387 pcs (+55%)
2025 Heat Pumps Imports by Origin Country (Converted to USD)
Commercial Heat Pumps (>50kw)
Import values distorted by customs clearance codes overlap.
2025 Commercial Heat Pumps Imports by Origin Country (Converted to USD)
VRF Systems
Roof-top cooling only. Import Grand Total 2025: $40.30M USD (+18% YoY) · EUR→USD @1.08
2025 VRF – External "Roof-Top" Units Imports by Origin Country (Converted to USD)
Source: Eurostat customs data · EUR→USD rate: 1.08 · Includes all VRF roof-top external units declared under relevant CN codes
Chillers
Import $70.4M USD (+13%) vs Local market $66.3M USD (+15%) in 2025.
2025 Chillers Imports by Origin Country (Converted to USD)
Source: Eurostat customs data · EUR→USD rate: 1.08 · Note: Custom CN code includes other product types (industrial chillers, cooling towers) which may inflate totals
Fan Coil Units (FCU)
Import: 62,561 pcs (0% YoY) · Local market 2025: $22.14M USD (-5% YoY) · EUR→USD @1.08
2025 FCU Imports by Origin Country (Converted to USD)
Source: Eurostat customs data · EUR→USD rate: 1.08 · Import Grand Total 2025: €26,984,778 → $29.14M USD (+4% YoY)
Acquisition & Sales Targets
2025 — 2030
Total yearly ramp-up
Target grows from 39M USD in 2026 to 124M USD in 2030, with Romania as the largest base and Ukraine accelerating strongly after 2028.
Strategic Operational
Requirements for 2026
Total Required Infrastructure Cost: $1,000,000
1. Infrastructure
The $500,000 co-investment to finalize the dedicated Midea warehouse.
2. Territorial Expansion
Authorization to sell the Midea brand continuously across all group countries, explicitly opening Serbia and Ukraine.
3. Cross-Brand Integration
Availability to actively distribute Clivet, Kermi, and Sabiana brands across all group countries.
4. Supply Chain Velocity
Absolute commitment to continuous, year-round production and delivery, completely eliminating seasonal stops or blockages.
2026 Channel Expansion
Key Actions
Product Launch Roadmap & Key Channel Actions
Marketing, Training & Launch Activation Plan
Midea Building Tech & Romstal Leadership
Midea Building Tech. (MBT)
of overseas company
for EU-Midea brand
Romania + east of EU
Romania